Collaborative Sessions and CRM Sneak Preview Highlight Customer Effective’s 2009 User Conference

Greenville, SC - - November 19, 2009 - - Customer Effective Inc., a Microsoft Inner Circle and Gold Certified Partner focused on Microsoft Dynamics CRM, recently hosted its annual user conference in Greenville, South Carolina, attracting more than 125 attendees representing more than 60 companies. Attendees included representatives from companies in financial services, professional services, public sector, manufacturing, technology, as well as key executives from Microsoft, ExactTarget, Hoover’s and Scribe.

Presentations were given by numerous successful CRM customers such as CAPTRUST Financial Advisors, Markel Corporation, Volvo Construction Equipment, AgFirst Farm Credit Bank, Scientific Games, and Comag Marketing Group. The conference offered a wide variety of breakout sessions on CRM portal development, advanced customization techniques, dashboarding and tips from Customer Effective’s Microsoft CRM MVPs.

A special sneak preview of upcoming product capabilities for Microsoft Dynamics CRM was presented by Brian Galicia, Microsoft Product Manager. Brian highlighted Microsoft’s roadmap for the Dynamics CRM product and previewed upcoming product releases in 2010.

“The user conference was fun, engaging, and nicely done to say the least,” said Kerry Benson, Managing Director/Chief Information Officer of Public Financial Management Inc. “The sense of enthusiasm for the Microsoft Dynamics CRM platform exhibited by conference attendees convinced me that customers are pleased with the benefits and value they’re receiving from their investment in CRM. I left the conference encouraged that my decision to invest in this strategic platform and engage Customer Effective as my implementation partner was indeed the right one.“

“We had already implemented a large part of our system before attending the conference, so although I was happy to attend with my team, I had no idea how much we would benefit,” said Allison Denlea, Business Process Supervisor at Markel Corporation. “The conference was a great resource for networking with other CRM users and learning what other Customer Effective customers have done helped bring a new perspective and focus to the Markel CRM project. We greatly benefited from sending the project team to the conference and we look forward to attending next year!“

“Our goal in hosting our annual User Conference is to provide a platform for our customers, partners and consultants to share ideas on how to leverage Microsoft Dynamics CRM to drive business success,” said Scott Millwood, CEO of Customer Effective. “While our team of experts certainly have a lot to share about how to best leverage Microsoft CRM, it was really our customer presentations and round table discussions that made the 2009 conference a big hit. These were lively and collaborative sessions featuring real world stories that help shine a light on the best ways to be successful with CRM. We look forward to doing this again in 2010.”

A video highlighting the conference can be viewed here.