CRM started generating ideas.
Vicki Burton, Director of CRM, CSX Transportation
"Microsoft CRM has started generating ideas from our people on how they can better do their jobs and interact with our customers."
- Started as a sales and marketing tool and quickly expanded to support many business functions
- Eliminated the need to go to more than 6 systems to get customer information
- Increased collaboration between departments
- Increased team selling and cross selling
- Increased employee productivity. Improved customer relationships