Customer Effective Inc., a Microsoft Gold Certified Partner focused on Microsoft Dynamics CRM, recently hosted its first annual user conference in Greenville, S.C., attracting more than 100 attendees representing more than 45 companies. Attendees included representatives from companies in financial services, professional services, public sector, manufacturing, technology, as well as key executives from Microsoft, ExactTarget and Scribe.
According to Sean Poccia, Director of Information Services at Comag Marketing Group, “The two-day user group meeting was engaging, informative and most notably, collaborative. The variety of users present was a testament to the versatility of Microsoft Dynamics and showed how companies are leveraging the platform to solve complex business problems.”
Keynote speaker Lisa Parker from Microsoft addressed Microsoft’s roadmap for Dynamics CRM. Chuck Niswonger, Director of Information Technology for Jamestown Properties, a CRM user and client of Customer Effective’s, offered advice on how to successfully implement and manage a CRM system, showcasing his organization’s CRM best practices.
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