Customer Effective Named One of South Carolina’s 2007 Fastest-Growing Companies

GREENVILLE, S.C., Nov. 30, 2007 – Customer Effective, Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, was honored as one of South Carolina’s Fastest-Growing Companies in 2007 during the South Carolina Chamber of Commerce’s Annual Summit event in Myrtle Beach, S.C. on November 15.

Ranked third of 25, Customer Effective was recognized among an exceptional and diverse assembly of businesses from across the state with both revenue and employment growth. This year’s winners represent a cross-section of industries and business categories including: financial services, construction, manufacturing, professional services and technology.

“Being named as one the state’s fastest-growing companies is testament to our success as a business,” said Scott Millwood, president, Customer Effective. “Our significant growth shows the high demand for CRM technology across the board. We have conducted more than 200 Microsoft CRM implementation and development projects thus far, and we anticipate even stronger growth moving forward as this technology becomes necessary for organizations to remain competitive.”

Submissions were evaluated and ranked by a review panel from Elliott Davis, LLC, a co-sponsor of the program. Final selections were based on both gross revenues or assets, and full-time employment.

About Customer Effective
Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has been engaged in more than 200 Microsoft CRM implementation and development projects. For more information, visit www.CustomerEffective.com.