Customer Effective Opens New York Office

GREENVILLE, S.C., Dec. 28, 2007 – Customer Effective, Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, announced the opening of a new office in New York City. With a presence in New York, Customer Effective will now be able to provide CRM technology to a broader customer base.

“Our expansion into the Northeast supports our initiative to offer CRM technology to organizations nationwide,” said Scott Millwood, president, Customer Effective. “The demand for CRM technology continues to grow, and with an office in New York, we can bring outstanding technology and service to our customers throughout the east coast. New York also offers the opportunity to recruit strong talent, catapulting us to the industry‘s forefront with broader knowledge and expertise.”

Customer Effective provides CRM solutions to mid-market and enterprise organizations across a wide variety of industries, and its Capital EffectiveÔ CRM Suite provides front office solutions for financial services professionals in commercial banking, private equity, investment banks, hedge funds and wealth management. Powered by Microsoft Dynamics CRM, these solutions provide effective marketing, sales and customer service performance including strategic views of the business through custom dashboard reporting and key performance indicators. Capital Effective utilizes functionality from the 2007 Microsoft Office System and Microsoft Office Outlook to bring together information from all data sources within an organization to provide one, holistic view of each customer in real time.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has been engaged in more than 200 Microsoft CRM implementation and development projects. For more information, visit www.CustomerEffective.com