Customer Effective Receives High Honors from Microsoft at Worldwide Partner Conference

Superior Customer Engagement and Outstanding Service Place Company in Elite Status

Greenville, SC - - July 24, 2012 - - Customer Effective Inc., an award winning Microsoft Dynamics CRM partner, was recently honored with several prestigious awards at the Microsoft Worldwide Partner Conference (WPC) in Toronto, Canada. Customer Effective was recognized with the 2012 Microsoft Dynamics CRM East Region Partner of the Year Award for the third consecutive year. The company was honored among the top Microsoft partners for providing outstanding solutions and services based upon Microsoft technologies, as well as fostering superior customer engagement in the East Region. The East Region Partner of the Year Award recognizes a Microsoft partner who has worked innovatively to produce exceptional results across the business.

"The global stage at WPC is ideally suited for recognizing this outstanding caliber of partners with Microsoft's 2012 Field Partner Awards," said Jack Braman, Vice President, East Region SMS&P,Microsoft Corporation. "These partners have served their customers with such incredible focus, passion, and ingenuity this past fiscal year that we want to share how extraordinary they are."

Customer Effective was also honored as a Finalist for the 2012 Worldwide Financial Services Partner of the Year and was the only U.S.-based Partner to be recognized in this category. Additionally, Customer Effective was named to the 2012 President's Club and Inner Circle as a result of their continued growth and success in the Microsoft Dynamics space. There are just over 220 President's Club members worldwide and only 51 Inner Circle members.

"We helped a lot of our clients achieve really good success metrics this year and, as a result, we achieved good success," said Scott Millwood, CEO of Customer Effective. "It's very satisfying to our team to receive Microsoft's recognition with awards in multiple categories. Thanks to our team members, our partners at Microsoft and most of all to our clients who challenge us to help them achieve excellence in serving their customers at the highest level possible."