Customer Effective Senior Consultant Joel Lindstrom Named Microsoft MVP

GREENVILLE, S.C., July 7, 2008 – Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, announced today that Joel Lindstrom was named Microsoft Most Valuable Professional (MVP) for his outstanding contributions to the Microsoft Dynamics CRM community. Receipt of this award is a testament to Lindstrom’s passion and expertise in customer relationship management (CRM) and Customer Effective’s commitment to promoting its leaders.

The Microsoft MVP Award Program recognizes outstanding members of technical communities for their community participation and willingness to help others. Given annually to a select group of exceptional technical community leaders, the MVP Award celebrates the most active Microsoft community members from around the world who provide invaluable online and offline expertise that makes a difference in technical communities that feature Microsoft products.

“Lindstrom’s expertise and willingness to share his knowledge with the Microsoft Dynamics CRM user community has helped establish Customer Effective’s position as a leading reseller for Microsoft,” said Scott Millwood, CEO, Customer Effective. “By fostering meaningful dialogue with CRM users through regular blog postings and contributions to numerous technical communities, Lindstrom fills a need among users and prospective buyers to get an inside look at the technology. We are proud of employees like Lindstrom, who take their commitment to advancing the CRM community beyond just our customer base.”

There are more than 100 million participants in Microsoft technical communities worldwide. Among these participants there are fewer than 4,000 active Microsoft MVPs and only 25 of those are Microsoft Dynamics CRM experts.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on Microsoft Dynamics Customer Relationship Management (CRM). The company is a Microsoft Gold Certified Partner, CRM Consultants and Solution Implementers having completed hundreds of Microsoft CRM implementations and development projects. With its Capital Effective CRM Suite, the company provides front office solutions for financial services professionals in commercial banking, private equity, investment banks, hedge funds and wealth management. For more information, visit www.CustomerEffective.com.