Record Crowd Attends Customer Effective CRM User Conference

Greenville, SC - - October 22, 2010 - - Customer Effective Inc., a 2010 Microsoft Inner Circle member and the 2010 East Region Dynamics Partner of the Year winner focused on Microsoft Dynamics CRM, just hosted its third annual user conference in Greenville, South Carolina. The Westin Poinsett served as the venue for over 145 attendees representing 75 companies from industries including financial services, manufacturing, professional services, transportation, technology and more.

The 2010 conference highlighted the upcoming launch of Microsoft Dynamics CRM 2011 with a keynote address from Microsoft General Manager Jamie Tozzi. Live demonstrations and a hands-on software lab gave attendees real-time preview access to the new product features and capabilities.

"Customer Effective has hit the mark with their annual CRM conference," states Jamie Tozzi, General Manager, Microsoft Dynamics CRM, "by building a community for existing and prospective customers to learn CRM best practices from not only the Customer Effective team, but also from one another through customer presentations and networking."

New to the 2010 User Conference was recognition of eight customers with awards for their CRM success as follows:

• CRM Advocate of the Year – Mike Craft, AgFirst Farm Credit Bank
• Sales Automation Project of the Year – US Xpress Enterprises
• Marketing Automation Project of the Year – Volvo Construction Equipment
• xRM Project of the Year – Comag Marketing Group
• Enterprise CRM Project of the Year – Nucor Steel
• Most Innovative CRM Project in Insurance – Munich Re
• Most Innovative CRM Project in Banking – First Horizon/Terranova Group
• Most Innovative CRM Project in Capital Markets – Tradestation Securities

"Munich Re is honored to receive the 'Most Innovative CRM Project in Insurance' award," states Steve Naish, Vice President, Information Technology Services. "Our Microsoft Dynamics CRM implementation is a business customer facing initiative that is key to our organization's success. The collective Munich Re and Customer Effective project team deserves all of the credit. The team worked well together to deliver impressive results within an aggressive implementation schedule."

Scott Millwood, CEO of Customer Effective, was pleased with the event. "For the third year in a row, our User Conference was a huge success," says Millwood. "Our goal over the two days is to provide the time and the venue for our customers to interact with one another and share their stories and ideas on how to best leverage Microsoft Dynamics CRM. This year, we were also able to highlight the upcoming release of CRM 2011 and really let our customers see what the future of CRM has in store through live demos and presentations."